The 5-day 21st China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off in Guangdong province, China's economic powerhouse, on May 22. Recognized as one of China's most influential cultural expos, ICIF 2025 features 305 overseas exhibitors from more than 65 countries and regions, including prominent international names such as the Frankfurt Book Fair.

China's globally watched brand, trendy toy giant Pop Mart, brought its stylish Labubu dolls to the expo, which has sparked a worldwide craze. Just follow our reporter to explore ICIF's art toy universe!

Reporter | Li Muzi

Videographer | Liang Zijian

Video Editor | Liang Zijian

Poster | Cai Junru

Editor | Hu Nan, James, Shen He